Strategic Planning involves the formulation and implementation of the major goals and initiatives taken by a client's executives, based on consideration of resources and an assessment of the internal and external environments in which they operate.

It provides overall direction to an organisation and involves specifying objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans.

We have developed exemplar models and frameworks to assist in strategic decision-making in the context of complex environments and client requirements.

Strategic Planning is not static; our models often include a feedback loop to monitor execution and to inform the next round of planning. We follow three principles which we feel underly any good strategy plan:

• Creating a unique and valuable asset
• Identifying the “what not to do” elements, with reasons why
• Creating “fit” by aligning client activities to support the outcome